June 27, 2016 Why do I want to sit down with my “enemy”? Because they are not really your enemies. Most are not really your competitors. Circumstances vary, of course, but often the other association members compete for entirely different types of customers....
Network Thru Your State Association Join your state association because it is who you know that matters. Your state associations is filled with potential contacts. Your state association gives you a chance to connect and create relationships. The association provides...
June 13, 2016 Duplication Is Not Always Beneficial Sometimes redundancy and duplication has real benefits. For example, backing up your data in several locations can be a real life saver. Other times it is just a waste of effort. Duplication of the same services by...
June 6, 2016 How to Maximize YOUR Membership Joining an association is a first step. But to get the most return on your investment you must do more than just join; you must get involved. Talk with anyone who has been actively involved in a trade association,...
